Shopify
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Shopify ✦
This is where creative direction meets eCommerce function. I didn’t just design these Shopify stores — I built the full visual experience from the ground up: layout, imagery, copywriting, product presentation, and overall brand tone. From scroll flow to SEO, each store reflects a unified brand vision tailored for real users and real sales.
About the Brand:
EyeAm is a modern eyewear and optical care brand built for the demands of digital life. From blue light glasses to high-quality lens cleaners, their product range blends functional design with clean aesthetics. The brand rethinks eye care with a focus on clarity, simplicity, and convenience, whether you’re gaming, working, or relaxing.
My Role:
I was responsible for creating their Shopify store from scratch, everything from the concept to the final polish.
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I created a clean, user-friendly site structure that emphasizes the clarity and simplicity EyeAm stands for. The design is focused, intuitive, and highlights key product benefits while guiding the user naturally through the site.
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Every graphic asset, including, header banners, icons, and visual explanations was created by me. I ensured that visuals not only looked good, but clearly supported the brand’s value and usability.
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I wrote all the content on the site, including product descriptions, navigation labels, CTAs, and brand story. The tone balances professionalism with friendliness, helping users feel informed and welcomed.
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Each listing was designed to convert from strong hierarchy of information, benefit-driven feature highlights, to clean and readable layouts that perform across devices.
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Mobile design wasn't an afterthought, I carefully optimized every section to work seamlessly on smartphones and tablets, ensuring consistency across all screen sizes.
About the Brand:
Pull Up Case is reinventing how we travel with a suitcase that transforms into a standing shelf system. Created in Germany, it’s a brand that values smart solutions, refined aesthetics, and practical innovation. Whether you're a frequent traveler or someone who just loves a tidy space, Pull Up Case is designed to make packing and unpacking effortlessly efficient.
My Role:
I was responsible for the entire B2C & B2B sites, from visual concept to structure, content, and even supporting marketing materials, creating an engaging online experience that matched the uniqueness of the product.
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I developed a layout that intuitively tells the product story, guiding the user through features, use cases, and benefits with a scroll-friendly structure that feels natural and premium.
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All visuals on the site, including icons, product visuals, lifestyle banners, and feature callouts, were created or customized by me to align with the brand’s design language and product innovation.
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I wrote all of the website’s text, from landing page headlines to product specs. The messaging is clear and aspirational, helping visitors understand the value of the product in real-life scenarios.
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I planned every step of the user journey to be smooth and conversion-optimized, from first impression to product exploration and checkout, minimizing friction and building trust.
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The site’s structure was carefully planned for search engine visibility — using keyword-rich headings, clean URLs, image alt tags, and logical content flow for better ranking and discoverability.
About the Brand:
Waldmann is a heritage German lighting manufacturer known for engineering-grade luminaires across medical, industrial, and office sectors. With decades of experience and deep technical know-how, Waldmann is now expanding into eCommerce, offering light solutions tailored for home offices, creative workspaces, and gaming setups.
My Role:
I was entrusted with translating Waldmann’s legacy and technical excellence into a user-first, product-focused Shopify store, built from scratch to stand out in a competitive eCommerce space.
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Crafted a structured, clean layout that simplifies a technically complex product range. The design ensures key features are front and center, with minimal friction between discovery and conversion.
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Created all visual assets for the store, from banners and explainer graphics to product mockups and UI icons. Everything aligns with Waldmann’s precision-focused DNA, adapted for a warm, modern retail feel.
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Wrote all site content including navigation, landing copy, product benefits, and brand intro. The tone mixes clarity and trust, showcasing both product functionality and lifestyle benefits without losing the brand’s engineering edge.
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Developed a presentation strategy that highlights lighting effects and use cases. Through hierarchy of information and benefit-driven visuals, I made it easier for users to grasp the value in a glance.
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Focused on mobile performance to ensure smooth navigation and conversion across all devices, from intuitive layouts to scalable visuals and lightning-fast loading.